Award for the Best Small Ski Area Pass: Freedom Pass!

The National Ski Areas Association (NSAA) has selected the Freedom Pass as the Best Small Ski Area Pass. Here is a quick blurb from their write up to come!

Best Small Ski Area Pass:
Freedom Pass

All great marketing comes in the context of resources, which is why I love the Freedom Pass. A simple $50 season pass add-on, this partnership between New Hampshire’s Black Mountain, Dartmouth Skiway, Granite Gorge, and McIntyre, Bolton Valley, Vt., and Ski Ward, Mass., gave skiers unlimited access to all partner mountains and combined some of the most successful elements of pass products that had been orchestrated by resorts ten times their size. Some of the small areas lacked the ability to fence their offer and relied on the honesty of their close skier community to not game the system, which worked. An increase in pass revenue, solid coverage in news outlets, and a successful brand came of an effort that will only get better with time. —GB